4 Langkah Membangun Strategi Digital Marketing Anda

4 Langkah Membangun Strategi Digital Marketing Anda

4 Langkah Membangun Strategi Digital Marketing Anda

Jika Anda belum pernah membangun strategi digital marketing, prosesnya akan terasa melelahkan. Saat membangun strategi marketing, ada banyak metrik dan teknik potensial yang bisa Anda pilih dan fokuskan.

Kini, prioritaskan pada 2 bagian: kejelasan tujuan dan percobaan. Untuk memaksimalkan tujuan yang jelas, luangkan waktu untuk menentukan audiens sasaran dan tetapkan tujuan yang jelas. Untuk percobaan, fokus pada pertumbuhan dan implementasi taktik pemasaran yang spesifik.

Seiring waktu, strategi digital marketing akan makin rumit. Makin banak data yang kita kumpulkan, makin rumit strategi yang dibutuhkan. Itulah mengapa membangun pondasi yang kuat di awal proses menjadi krusial.

1. Riset dan Pahami Audiens Anda

Before we dive into the deep end of digital marketing strategy, we need to spend some time unpacking the concept of target audiences.

Target audiences are defined by specific data points, like:

  • gender
  • age
  • education
  • purchasing power
  • location

By targeting certain demographics, your ad budget is being spent as efficiently as possible.

Of course, this leads us into the most challenging aspect of audience targeting: properly defining your audience.

You’ll want to start by analyzing your market. Determine whether you’re operating in a well-established market or developing one. Is your industry mainstream? Who are your major competitors?

Once you’ve clearly defined your market, think about the type of customer you’re looking for. A good rule of thumb is to start with a general idea of your ideal customer, and use data points to further narrow your audience down.

For example, let’s say you’re selling high-quality hiking backpacks. You can start by determining that one of your target audiences will be made up of men that love hiking. However, by researching ages, locations, and income, you can develop a much clearer picture of your ideal customer.

A possible target audience for your product might be men, 25 to 35 years old, living in Colorado, with a monthly income of $4,000 to $6,000. Still, this is just the tip of the iceberg. If you want to truly understand your audience, you need to identify how they spend their time in the digital media landscape.

Find the most popular blogs in your industry, the e-commerce stores they shop at like REI, and the YouTube videos they watch. Keeping track of this info gives you insight into what they like to consume, which will make outreach and content creation significantly easier.

2. Set Digital Marketing Strategy Goals and KPIs

Over the years, I’ve noticed that when discussing digital marketing strategy, the concept of goal-setting is typically glossed over. This is a shame because a well-defined set of goals can empower your brand with some pretty useful perks.

Remember those two key elements we mentioned earlier, clarity and experimentation? Well, setting goals properly ensures that your digital marketing strategy is both easy to monitor and update.

OK, setting goals is important. The real question is how on earth should you be setting marketing goals?

When the average person thinks about setting goals, they tend to focus on qualitative goals. An example of a qualitative goal would be wanting to improve your brand image, or increase your brand’s position within your industry.

You can start to see the problem with these kinds of goals. Since qualitative goals are abstract, they’re notoriously difficult to measure.

I’ve found that these abstract concepts aren’t typically useful to the average brand’s digital marketing strategy. After all, if something’s difficult to measure, it’s also difficult to improve.

Instead, focus on quantitative goals. If this is getting a bit confusing, let’s try a little thought experiment.

Imagine we have two brands: Brand A and Brand B. Brand A wants to improve customer perception with their latest marketing campaign. They spend their ad budget on building content that paints their brand in a positive light and they promote their content on multiple channels.

While they manage to get plenty of traffic, they quickly realize there’s a massive issue. They haven’t learned anything concrete from this campaign. Brand A doesn’t know exactly why they received so much traffic, and they aren’t even sure how much of that traffic led to conversions. Without a focus on clarity or data collection, they walked away with no real path to growth.

Brand B had a different approach.

Instead of focusing on the abstract, they decided to find goals they could measure. Brand B didn’t just want to improve customer perception, they wanted to increase conversions on product X. Product X is responsible for 75 percent of their business, so maximizing this product’s conversion rate is a top priority for Brand B.

The goal is to improve their Product X conversion rate by five percent over the next six months. They aim to accomplish this by increasing social media post frequency, creating video ads, and writing a monthly email newsletter.

Make no mistake, Brand B started their goal-setting process by defining some abstract goals. The difference here is that Brand B went further and established tangible milestones for each abstract goal. Easy to measure, broken down into simple components to make experimentation possible.

If the goal is met, Brand B will have data showing the specific action responsible for the increase in conversions. If they don’t meet their goal, they’ll have clear information that shows which marketing components didn’t work properly. Either way, Brand B walks away with the information they need to make their next marketing campaign successful.

Establish clear, measurable goals, identify the KPIs that matter to your brand, and set goals that make long-term experimentation and growth possible.

3. Create Your Digital Marketing Strategy

Now that we’ve taken care of the basics, it’s time to actually build and implement a digital marketing strategy.

The biggest challenge here is determining which digital marketing channel to focus on. If this step stresses you out, you’re not alone. One of the reasons this decision can feel so intimidating is the fear of investing in a channel that won’t work.

Fortunately, our framework for digital marketing strategies minimizes that risk dramatically. By starting with small, hyper-focused campaigns, brands can track how effective a particular channel is without spending thousands of dollars.

Interested in paid social media ads? Set up a goal, implement a small marketing push, and determine how valuable Facebook ads are to your brand. Using that data, you can predict how effective future campaigns within that channel will be.

In fact, by using this approach for multiple channels, you’ll quickly develop a clear sense of which channels your audience responds to. Constantly test both marketing tactics and different target audiences to collect as many relevant data points as possible.

Within a year, you’ll have a collection of data points that are easy to interpret, and even easier to leverage into successful marketing campaigns.

As far as content creation itself is concerned, there are generally two schools of thought. Sometimes, your audience is looking to be entertained. If it’s brand appropriate and you feel confident in your content crafting abilities, fun content can be a powerful tool.

Maybe it’s a funny video ad, maybe it’s some memes on social media. It’s certainly not the right approach for everyone, but it’s certainly effective when used properly. Take a look at Old Spice and see how its unusual humor perfectly captures their brand voice.

6 Insight Bisnis Ramadhan 2021

6 Insight Bisnis Ramadhan 2021

Ramadhan Marketing Guide 2021

Ramadhan sebentar lagi, kurang dari 2 bulan saja. Sudah siapkah diri Anda menyongsong datangnya bulan suci ini? Siap iman, siap amal, siap melaksanakan amal-amal ibadah terbaik Anda? Siap mengisi waktu detik demi detik yang berharga di bulan yang mulia itu dengan memperbanyak dzikir dan tafakkur? Harus siap ya, semoga kita semua dipertemukan dengan bulan ramadhan tahun ini.

Nah, tentunya tidak melupakan bagian kita di dunia ini, yaitu ikhtiar mencari karunia Allah di bumi-Nya. Sebagai bentuk tawakkal kita kepada-Nya agar dapat banyak bermanfaat untuk umat dengan memperbanyak amal sedekah. Sebagai bentuk ikhtiar dalam menjemput rizki di bulan ramadhan nanti, persiapkan rencana bisnis Anda agar dapat memanfaatkan trend pasar di bulan tersebut.

Berikut kami bagikan 6 insight bisnis ramadhan yang dapat Anda lakukan di momen ramadhan 2021 kali ini :

#1 Permintaan belanja online yang aman

#2 Content Creator meningkatkan kredibilitas

#3 Aktivitas sosial/amal yang mendukung komunitas lokal

#4 Pemberdayaan teknologi (mobile) untuk silaturahim keluarga

#5 Waspada puncak belanja 10 hari menjelang lebaran 

#6 Antispasi mega sale akibat sensitivitas harga

Selengkapnya dapat Anda DOWNLOAD di Member Area – Download – ebook.

Omset Meroket

Omset Meroket

3 Jurus Meningkatkan Omset Bisnis Anda

Bisnis yang baik adalah binis dengan Cashflow Positif. Hal itu terjadi saat penjualannya tinggi. Namun, bukan sekedar Omsetnya saja yang tinggi, namun Profitnya juga. Kali ini Saya akan memberikan langkah-langkah dalam
memaksimalkan Profit Bisnis Anda dalam E-Book sederhana ini.

Mungkin ada di antara Anda yang sedang mengalami beberapa masalah ini :
– Omset dan Profit bisnis stabil, bahkan cenderung stagnan
– Bisnis mengggung banyak hutang untuk menutupi operasional bisnis
(gali jurang, tutup lubang),
Sales (penjualan) tidak meningkat
– Omset selangit, namun cashnya sulit
– Keuangan kacau, padahal bisnisnya sudah besar
– Pengeluaran (expense) terlalu tinggi
– Piutang tidak tertagih jumlahnya besar
– Stok barang menumpuk

Setelah Saya amati, ternyata permasalahan yang terjadi sebenarnya sederhana. Sayangnya, banyak yang belum memahami beberapa hal ini. Hal yang Saya maksud adalah ketidakpahaman terhadap CASHFLOW. Saya akan
bagikan Rahasia BAGAIMANA MENINGKATKAN PENJUALAN yang akan berpengaruh terhadap peningkatan OMSET, PROFIT serta CASHFLOW.

No CASH, Business CRASH
Cashflow adalah darah dalam bisnis Anda. Jika Anda kehabisan cash, artinya Anda kehabisan darah dalam bisnis Anda. Ibarat manusia yang kehabisan darah, ia bakal LEMAH, LESU, TIDAK BERGAIRAH dan kalau terus terjadi bakal MATI. Begitu pula bisnis Anda tanpa CASH. BANGKRUT. Sayangnya tidak semua pengusaha paham akan hal ini. Beruntung bagi Anda yang mendapat EBook ini. Saya akan jelaskan tahap demi tahap bagaimana cara mengatasinya.

Coba cek, banyak pengusaha yang belum paham tentang istilah-istilah bisnis berikut ini:
• Sales / omset
• COGS (Harga Pokok Produksi)
• Gross Profit (Keuntungan Bruto)
• Expense
• Net Profit (Keuntungan Bersih)
• Cash
Bagaimana dengan Anda, Sudahkah paham istilah tersebut? Kebanyakan pengusaha terlalu fokus pada Omset. Ini tidaklah salah, tapi kurang tepat.

Mengapa demikian? Karena percuma jika omsetnya besar tapi COGS dan Expense-nya juga besar. Anda tidak akan mendapat apa-apa.

Misalkan Anda bisnis Keripik, harga jual per pcs-nya adalah Rp 10.000. Harga produksinya (COGS/ HPP) adalah Rp 7.000. Setiap bulan Anda berhasil menjual rata-rata sekitar 10.000 pcs, maka omset Anda Rp 100.000.000 per bulan.

Dengan COGS sebesar Rp 7.000/pcs, maka Rp 7.000 x 10.000 pcs = Rp 70.000.000. Misal expense bisnis Anda seperti gaji pegawai, biaya listrik, biaya marketing, telepon, sewa tempat, dll itu adalah Rp. 30.000.000.

Pertanyaannya, berapa NET PROFIT yang Anda terima?

Ternyata hasilnya NOL. Ini masalah…. :’(
Kita kasih contoh lain, misal Anda seorang pengusaha konveksi. Net profit yang didapatkan setiap bulan adalah Rp 25.000.000. Tapi pada faktanya, ketika Anda ingin mengambil profit tersebut, ternyata uang tersebut tidak ada.

Pertanyaannya, kemana uang tersebut?

Ternyata, uang tersebut menumpuk di PIUTANG dan dalam bentuk barang (Stok Menumpuk). Tentu profit yang Anda dapatkan tidak sesuai dengan cash yang Anda terima. Ini masalah…. :’(

Tapi jangan khawatir, hal tersebut TIDAK AKAN BENAR-BENAR jadi masalah. Kalau profit tidak ada, Cash-nya ada, bisnis Anda masih bisa berjalan. Tapi kalau cash tidak ada, tapi profit ada, bisnis Anda tidak bisa berjalan lagi. “Bisnis Anda masih bisa hidup tanpa PROFIT tapi bisnis Anda tidak bisa hidup tanpa CASH”
Maka, ada istilah Profit is King, Cash is Queen. Raja tidak akan pernah bisa hidup tanpa Ratu disampingnya
Sekarang, apa bedanya profit dengan cash?
• Profit itu ilusi. Cash itu nyata,
• Profit itu teori. Cash itu fakta,
• Profit itu di atas kertas. Cash itu di kantong kita,
• Profit itu di laporan keuangan, Cash itu di tabungan.

Sebagai pengusaha, mana yang Anda cari? Profit atau cash? Kalau jawabannya CASH, maka mindset Anda sudah benar. Kalau jawabannya hanya PROFIT, bersiap-siaplah, bisnis Anda akan terus-terusan bermasalah.

Kembali ke topik, dari mana datangnya cash?

Salah satu sumber datangnya cash yang paling utama adalah dari PENJUALAN. Maka tugas kita sebagai pengusaha adalah bagaimana caranya agar cash bisnis kita tetap ada, dalam jumlah yang banyak, dan bisa digunakan untuk
operasional bisnis.

Ada 3 fokus yang akan kita lakukan untuk meningkatkan penjualan, yaitu:
1. Getting Customer
2. Keeping Customer
3. Growing Customer

Lanjutannya silakan Anda DONWLOAD e-book nya di Member Area  – Download ya… 🙂